About
I walked this path before I started pointing at it.
I grew up in Cabo San Lucas, Mexico — bilingual, dual-cultured, with a clear set of instructions for what success looked like. I followed them. A business degree from TCU. The Citibank Technology Leadership Program in New York. The accelerated path inside a global bank by the time I was twenty-three.
It was the prize on paper. And it took me a long time to be honest with myself about what it felt like in the chair. I wasn’t unhappy. I was hollow. The thing I’d worked for didn’t fit the person I was becoming, and I kept performing as though it did.
I stepped out and gave myself permission to build a body of work that’s actually mine — most recently as Head of Technology at Brave Thinking Institute, and now founding RB Co. Ventures from Frisco, Texas, where I live with my wife and our son (and a second on the way). I work with the version of me from a decade ago: the one who did everything right and still couldn’t shake the question underneath.
Your purpose chooses you. You choose whether to say yes.
For young professionals two to five years out of college
You did everything right. Something inside is still asking why.
The corporate job that looked like the prize on paper. The salary your parents brag about. The five-year plan that’s mostly working. And underneath all of it, a question that won’t go away. You’re in the right place.
Who this is for
The question that won’t go away.
You’re two, three, maybe five years out of school. You poured your heart and soul into landing the job that everyone said you should want. And you did it.
The work is fine. The pay is real. The path is laid out — if you keep your head down, you’ll be promoted in the next cycle. And yet somewhere between Sunday night and Monday morning, there’s a feeling inside that has nothing to do with imposter syndrome and everything to do with the fact that this isn’t the thing you were supposed to want.
You’re not broken. You’re not ungrateful. You’re not “lacking discipline.” You’re paying attention to a signal most people learn to mute.
- You’re successful on paper and hollow in the chair.
- You’ve achieved the things you set out to achieve — and the next thing feels harder to want.
- You’re starting to ask who you actually are — not who you’ve been told to be.
If this resonates
Here’s what comes next.
The newsletter is where this work lives — stories, tools, and the small questions that move the bigger ones. Written for the version of you that’s starting to listen.
Slow newsletter. Sent when there’s something worth saying — not on a schedule.
You can unsubscribe at any time. We respect your inbox and your time.
Background
Where this comes from.
A short version of the path. The longer version — milestones, recognitions, the work in between — is coming as a richer timeline later this season.
Founding · 2026 →
Founder — RB Co. Ventures LLC
Coaching practice for young people questioning the path they were given. Frisco, Texas.
2022 — 2026
Head of Technology — Brave Thinking Institute
Led the technology function at a global personal-development practice; sat at the intersection of platform, content, and human transformation.
2015 — 2018
Citibank Technology Leadership Program
Three-year rotational leadership track inside global banking technology. New York and the inside view of what the “prize” actually is.
2011 — 2015
BBA, Business Information Systems — Texas Christian University
Fort Worth. The credential that opened the corporate door I’d later walk back through.
Or just talk
If you’d rather start with a conversation.
I read every note. No template responses, no calendar funnel, no agenda — just a reply.
hi@ricardoboggs.com